Okay really, this is the deal that most people won’t tell you, but I will.

A “trick” to marketing is learning how to connect with people at a core level.


Yeah like:

• Want to please the parents
• Want to be accepted among society

These are 2 easy ones that can go a ton of places, here’s how.

• As a man, you do not want to be a “disappointment” to your father. You’ve heard it enough through life and no matter how painful each occurrence of “son, you are a disappointment to me” is, the son still wants the approval of the father for something that he found really cool.
• To be accepted among society can mean you shop only at Nordstroms. Maybe you’re fierce about making your holiday purchases online from only Allen Brothers catalog, then hire a staff to prepare your gourmet holiday feast for 12 to the tune of 5,000.00, and when your friends compliment you on the fabulous meal you tell them “Oh yeah I only buy from Allen Brothers, they are the BEST.”

These are just two examples, and I’d like to share another with you:


The definition of Lent by answers.com:


In the Christian church, a period of penitential preparation for Easter, observed since apostolic times. Western churches once provided for a 40-day fast (excluding Sundays), in imitation of Jesus’ fasting in the wilderness; one meal a day was allowed in the evening, and meat, fish, eggs, and butter were forbidden. These rules have gradually been relaxed, and only Ash Wednesday — the first day of Lent in Western Christianity, when the penitent traditionally have their foreheads marked with ashes — and Good Friday are now kept as Lenten fast days. Rules of fasting are stricter in the Eastern churches.

So for those who want to keep with their core values, they are choosing something to “give up,” something to “discipline” themselves to for 40 days.

Some choices I have heard:

• Facebook
• Sweets after dinner (Thanks Val!)
• Television
• Starbucks (my question to them would be: “Does that mean you’re excluding ALL caffeine or just trips to Starbucks?”) C’mon guys….I gotta ask!

See the point?

People are choosing to give up something they have a habit for.

People are choosing a particular discipline to engage with for 40 days.

And it signifies a lot to that person.

It’s kind of like a “challenge”

What these disciplines will do is remind the person that they actually CAN have discipline for something they find valuable.

And I think that’s cool.

May share my truth & purpose about this message?

If you can choose a discipline, for FORTY days, something that when you wake up on Easter morning you’ll feel so much better about that, you “made it,” something that will reaffirm your core value of the religious partaking in Lent, may I offer you within the 40 days you’re choosing discipline for….

an included 5 days of a sure thing?

Just 5 days (included with your already planned 40) that will truly give you a sense of:

• “I made it”
• “I can be proud of myself”
• “I did it”
• “There’s now something I can truly be proud of ”
• “I earned this one”

…and you’ll do it in 5 days.

RESET Challenge can provide this for you.


Now let me count the ways this could be of benefit to your already awesome decision to yourself for 40 days….

1. Those of you giving up the chocolate, caffeine and sugar will have absolutely NO problem finishing the 40 days off of sugar after the short 5 that RESET provides. Why?
a. Because RESET removes the cravings FOR the sugar!!
b. Your system “resets” itself and you’re SO good to go!

2. The habit that you have already chosen to implement- -for FORTY days- – will be enhanced with the 5 days RESET provides.

3. RESET truly IS a Challenge that you will be proud of, be it instead of or in addition to the one that is either not-so-much of a “loss” to you in the next 40 days or the one that is of challenge to you.

It can be that simple.

So this is the message I’d like to share with you- -take the RESET Challenge.


The only deadline has already been placed, by you: 40 days, ending on Easter.

That means the pressure to “join us by ….. date” is already done by you.

This year do Lent with deliberate and alternate, accountable action.

Bring it on guys, this one will make your father and your circle of influence proud of you.

And the most important thing, YOU will be proud of you.



P.S. See the details here, remembering that the only deadline placed is the one you have already chosen, so there’s no more fear of a deadline.

Click here: http://www.absolute-fitness-results.com/usana-challenge.html